Everless | brand discovery
With a proliferation of reusable shopping bags on the market, Everless came to me with a profound problem. How could they stand out amongst a sea of others, while literally saving the sea and the plastic pollution problem? Through an intensive two-day, virtual brand discovery workshop—from New York City to Amsterdam—we got to the heart of Everless and built its initial brand book. Its mission was simple: “To clean up the ocean, and our lives, one bag at a time.”
In our initial branding workshop together, we tapped into a core truth: that we, humans, are buying more stuff than we need at an untenable rate. This insight led to the brand’s current articulation: “We believe less is more.”