About Jennifer Barckley

Jennifer Barckley & Boefe

My life and career are centered around nourishing people and our planet—through care, curiosity, kindness, gratitude, and generosity.

This is what has enabled me to turn struggling brands and teams into successes, chaos into clarity, and tough problems into solutions. With creativity and deep resolve, I’ve found that no problem is too big and no challenge is too great.

My Energizers

 

Connection.

Cultivating connection with people, nature, and animals lights me up. I love to show up for others with empathy, vulnerability, compassion, and true care.

Co/creating.

Creating ideas and shipping products—be it brands, content, or literal products—gives me joy. Even better? Collaboratively co-creating with others.

Gratitude.

I believe in the power of a simple ‘thank you’ and never underestimate the impact that a moment of recognition, appreciation, and kindness can have.

 

Doing good through great work.

Everything great I’ve ever created is centered around a clear purpose—for people, for our planet, and for animals. This is what motivates me.

Accountability.

Trust is at the core of every relationship. And I’ve learned there’s no better way to build trust than to simply do what I say I’ll do.

Getting to the heart of it.

I love going deeper. Asking questions. Understanding why. And then asking why again. This is why I love brand strategy and editorial.