The Humane League | rebrand + full brand strategy
Changing hearts and minds and influencing the world’s most powerful companies to take an ethical stance is no easy feat. But one thing is clear. It requires a purposeful, mission-driven approach, powerful visuals, and personal, emotionally evocative communications. That’s why I took The Humane League—a global nonprofit—on a rebranding journey that served as the launchpad for the brand marketing and communications strategy that I lead. To strengthen our shared purpose, to be one unified voice, and to be the change now, more than ever. To get to the heart of it. Literally. The result?
Within a few weeks of joining The Humane League, I led us on a global rebrand journey, including a new emboldened mission, tagline, look and feel, brand guidelines, and new digital platforms—helping to drive a 20% increase in revenues YOY, followed by a 100% increase in revenues YOY, and earning us a finalist spot in the Shorty Award “Brand Redesign" category.