New Roots Institute

When the Executive Director of a growing organization called Factory Farming Awareness Coalition came to me for branding advice, I jumped at the chance to help—despite needing to manage the full rebrand on evenings and weekends, alongside my job leading marketing and communications for a global organization. Over six focused months, my creative partner and I conducted a deep research phase and led a three day brand workshop to develop a new brand identity and strategy, including a new name—New Roots Institute, a new logo, and clear, powerful messaging. Within a year of launching its rebrand, the organization doubled its revenues and is on a continued growth trajectory.

I now serve as a member of New Roots Institute’s Board of Directors.