Everless

With the proliferation of reusable shopping bags on the market, Everless came to me with a profound problem. How could they stand out amongst a sea of others, while saving the sea and the plastic pollution problem? Through an intensive two-day, virtual brand discovery workshop—from New York City to Amsterdam—we tapped into a core truth: that we, humans, are buying more stuff than we need at an untenable rate.

This led us to the brand’s clear mission, which served as the heart of its new brand identity and brand guidelines: “To clean up the ocean, and our lives, one bag at a time.”