“we” weleda lifestyle magazine

Weleda, a holistic health, wellness, and beauty brand, was founded in 1921 by an Austrian philosopher, Rudolf Steiner. The brand had decades’ worth of stories tucked away in its crevices that simply weren’t being told. Biodynamic gardens to grow its prized ingredients. An intimate understanding of how plants and humans are connected. Fairtrade projects all around the world. So, I created a lifestyle magazine called “we” within three months—reaching readers through our retail partners and our e-commerce customers, building brand awareness, and cultivating loyalty.